Search results for " Marketing."

Foreign Market Entry Mode Research: A Review and Research Agenda

2017

ABSTRACTThis article gives a retrospective look at the main determinants of foreign market entry modes and examines the variables and conditions used in empirical studies in this stream of research. We found that there is an “analytical context hazard” in past studies. The findings suggest: first, future research should focus on developing and extending theories with reference to strategy dimension and market/industry environment; second, the interrelationship between the main entry mode determinants should be figured out; third, attention has to be paid to the entry modes of firms from non-developed economies in research.

Segmenting the spectators of national team sports: the case of a pre-competition match

2015

It has become common for academics and sports marketing professionals to study and explain the heterogeneity and complexity of sports spectators' behaviours and attitudes, with numerous works addressing this topic But these surveys are more about fans of professional sports clubs (soccer, basketball, baseball, hockey, etc) who attend regular season games in their favourite teams' home stadium or arena. To our knowledge, very few studies have been conducted into spectators of national teams. It is these spectators who are of the focus of this paper.

The refugee entrepreneurship process from/in emerging economies

2021

The paper examines several refugee experiences in Mexico and presents their reasons for leaving their home countries. A gap in research is identifying the entrepreneurial process experienced by refugee entrepreneurs. We use the case study of 10 Latin American refugees in Mexico to propose a conceptual framework that describes the entrepreneurial process of refugee entrepreneurs. We have found that this process begins with the abandonment of the country of origin, followed by the traumatic experiences that caused flight and the difficulties they face in the pilgrimage to the host country. These events help shape the entrepreneurial intention of the refugees.

New Perspective in Atrial Fibrillation

2020

International audience; Despite a large number of publications on this subject, the pathophysiological mechanisms involved in atrial fibrillation (AF) onset and recurrence are uncertain [...]

Expert views on current and future use of social media among crisis and emergency management organizations: Incentives and barriers

2016

Intangible capital and business productivity in the hotel industry

2019

Intangible capital is a key factor of productivity growth. This paper analyses how the internal intangible capital of the company and external intangible capital influence its productivity. This contribution focuses on the hotel industry since it is a key industry of the Spanish economy, such that any increase in its productivity has an impact on the entire economy. Both, the intangible capital of the company and that of the region in which the company is located are considered as determinants of productivity. Likewise, the importance of other agglomeration economies in the productivity of hotel companies is taken into account. A model estimates firm level determinants of productivity, cont…

Graphical models for estimating network determinants of multi-destination trips in Sicily

2017

Abstract This paper proposes a two-step approach for analysing the main determinants of multi-destination trip behaviour. It is based on a combination of graphical models and of a multinomial logistic regression model; the aim is to analyse direct and indirect effects of a wide set of tourist- and trip-related characteristics on multi-destination trip behaviour. Empirical data have been derived from a frontier survey of approximately 4000 incoming tourists in Sicily (Italy) at the end of their trip. Results suggest that multi-destination trips depend directly on the length of stay, the number of previous visits and motivation for the trip, and only indirectly on the interview month, travel …

ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED

2011

RESUMENCroacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble enfoque hotel-huésped, centrándose en una nueva estrategia de marketing denominada Comunicación Integrada de Marketing (CIM), los avances en las Tecnologías de Información y Comunicación (TIC) y la lealtad. Los resultados demuestran el elevado grado de implantación de las TIC y de la CIM y el grado moderado de los programas de lealtad en los hoteles analizados. Además, confirman la influencia de las…

Knowledge transfer mechanisms in franchise network

2020

PurposeThe purpose of this paper is to investigate the use of knowledge transfer (KT) mechanisms in a franchise network.Design/methodology/approachThis study uses qualitative and grounded theory techniques to collect and analyze data from a franchise network based in Africa. This approach enables the triangulation of data from different sources including field visits, observation, interviews and company reports.FindingsThe findings suggest that training is the most preferred mechanisms for transferring localized knowledge. The results highlight the importance of identifying franchisees’ training needs for transferring relevant knowledge according to experience and market profile of franchis…

Disseminating scientific research: a double-edged sword?

2017

Practitioners rarely have the time or propensity to read scientific research, and scholarly researchers seldom write for non-academic audiences. Nevertheless, both groups would probably agree that researchers could solve many problems faced by practitioners and that research is important to guide practice. This article acknowledges scientists’ failure to communicate successfully with practitioners, and discusses the main differences between academic and practitioner-oriented journals in management and business related disciplines. Author guidelines of the most prominent journals that appeal to both academics and practitioners are reviewed and discussed. A thorough literature review is also …